The moment I mentioned this song on my social networking profile, my status sparked a debate and was inundated with comments regarding the song, its unexplainable popularity and its strange lyrical content.
I have come across many theories about the song and how, despite its lack of musical creativity, it has managed to earn millions of views on YouTube and recognition from respectable well-established musical artists such as ‘Mindless Behaviour’, Alesha Dixon and Radio 1Xtra presenter Twin B.
